Equally Esquire: Outlier Aesthetics

                                       

   Here's a video of Outlier's Abe Burmeister talking at the PSFK Conference in New York City that I came across over at Selectism. He details how a graphic designer with no fashion background forms a high-end clothing company to meet an untapped need in the marketplace. Interesting, especially if you have any entrepreneurial aspirations. Alas, Abe's lack of fashion sense shines through - tucked or untucked, Abe!

   Seriously though, do check out Outlier's simple, yet chic website. They offer only a few items, but all dynamic pieces ready for a photo shoot hours after they've jumped into a river. I have a pair of their OG syle of pants, purchased in 2009 or 2010, and outside of a few pocket restitchings they have held up great. The company originally started by making clothes for city cyclists - shirts that won't look or get sweaty, pants resilient to the rain or other weather conditions - but their clothes are great for any active individual who doesn't want to be bogged down with weather or activity and still wants to look great doing it.

   Outlier's pursuit for higher performance from their materials has also led them to the insanely curious The Minimal Backpack. The website claims: "it's light enough to float on water, but tough enough to haul bricks." Burmeister also includes a reference to the bag in his talk, claiming it can be folded up into your pocket. Suffice it to say, I am very intrigued. Seems like a great bag for cycling, hiking, or nearly anything else. 

The 4Season OG Pant by: Outlier